We started Dedicated in 2006 because we realized that the available brands claiming to be responsible weren't fashionable in their design, and the fashionable brands did not take responsibility for the environmental impact of their production. But we knew that fashion could be done
differently. Clothing made more responsibly didn’t have to be plain, and creative fashion didn’t have to be bad for the planet. So, with a clear vision, a lot of hard work, and plenty of coffee we worked hard to bring Dedicated to life.
